Crafting a unique visual identity for a budget-friendly Maldivian guesthouse.
Fasdheythere Inn is a guesthouse located in a unique geographical location in the Maldives, offering a Maldivian holiday experience at a fraction of the usual cost. The brand aims to be trusted for providing quality services and embodies keywords like economical, fun, friendly, private, and eco-friendly. The visual identity was designed to highlight the "fasdheythere islands," which are a main unique selling point and the namesake of the guesthouse.
The logo conceptually combines the universal symbol of hospitality, a door shape, with six circles representing the "fasdheythere" islands. This approach conveys a sense of passage from the outside world into the unique world of Fasdheythere, differentiating it from typical luxury-associated hotel logos and emphasizing its budget-friendly nature while maintaining a strong connection to the hospitality industry. The custom serif logotype with small caps further reinforces the brand's commitment to quality service, friendliness, and connection to nature through stylized curves.