Watchtower Advisory is a full-service firm specializing in public relations, policy advocacy, and political intelligence, offering issue-specific solutions for a diverse clientele. My design process for Watchtower Advisory centered on creating a visual identity that clearly communicates the firm's role in providing strategic guidance and insight through complex networks, akin to a watchtower offering a clear vantage point. The core of the logo is an abstract representation of a watchtower light, executed with bold geometric shapes to convey precision, clarity, and a forward-thinking approach that aligns with the firm's mission of empowering clients to make informed decisions. This intentional use of stark, clean shapes also subtly suggests the firm's ability to cut through complexity and deliver essential intelligence. The accompanying logotype features a strong, modern sans-serif typeface, chosen for its professionalism and reliability, ensuring the overall aesthetic is versatile, legible, and impactful across all branding materials.