Industry

Food & Beverages

Client

Cha Bang Ang Malaysia Sdn Bhd

Bukocha: A Visual Campaign Bursting with Flavor

Crafting a vibrant poster series for a unique beverage launch in Malaysia.

The launch of the "Bukocha" series by Cha Bang Ang required a set of product posters that were as dynamic and exciting as the flavor fusions themselves. The core strategy was to create a visually arresting campaign that instantly communicates taste and refreshment to a young, trend-aware audience. Each poster is a high-energy celebration of its unique flavor. The design centers on a dynamic hero shot of the Bukocha drink, captured with a dramatic splash to evoke a sense of ultimate refreshment. Key ingredients are featured flying around the cup, deconstructing the taste profile and highlighting the quality of the fusion. A bold, monochromatic color palette was chosen for each poster, corresponding directly to the main ingredient. This creates a powerful visual identity for each individual drink while ensuring the series remains cohesive and visually striking as a collective. The use of a clean, modern sans-serif typeface enhances the energetic feel and ensures the campaign feels fresh, fun, and utterly irresistible.

Irsham Saudulla © 2025

13:51:26

Irsham Saudulla © 2025

13:51:26

Irsham Saudulla © 2025

13:51:26