Bafe is a Kuala Lumpur-based AI platform offering sentiment analysis and data collection tools like social media monitoring, call centers, bulk messaging, and polling for businesses and governments. These tools help organizations understand trends, track perception, and improve strategy through data-driven decisions. In order to create a visual identity to convey its unbiased, data-driven approach and value, a sophisticated greyscale system was adopted to emphasize impartiality. The logo mark, inspired by an eye combined with abstract chart elements, symbolizes the platform's commitment to objective analysis and data insights.